radLOVE Hoodie

Where Heritage Meets Heart

Embrace a piece of wearable art that carries a powerful story. This collaborative hoodie, designed by Thulani Ngazimbi of The Rad Black Kids, is deeply rooted in the principles of his Ndebele heritage from Zimbabwe—specifically, a profound respect for nature. The design draws from organic motifs, creating a visual language that is both culturally significant and visually striking. 

The hoodie features Alexandra Grant’s iconic LOVE symbol, representing a commitment to supporting artistic communities. This hoodie is part of a larger mission: proceeds from the grantLOVE project fund artists and non-profits, turning your style into a vehicle for change. Through PLEDGE, a portion of your purchase of this item goes to the grantLOVE Fund. In addition, through the Eden Reforestation Projects, a tree will be planted for each piece sold. 

This hoodie is part of the radLOVE collection, designed in parallel with the grantLOVE collaboration with J Winery & Vineyards. New York based artist Genevieve Gaignard designed the first LOVE Wine label and several radLOVE designs include Gaignard's floral collage elements.

Crafted for comfort and built to make a statement, this hoodie is for those who believe in fashion with a purpose. It’s a celebration of Black joy, cultural pride, and the enduring power of art to build a better world.

Wear the Narrative. Support the Movement.

450 GSM Fabric weight
Embroidered forearms and chest
2 pockets on Front
Oversized Fit
Oversized Hood
Super Soft Wash
Made in Portugal