What is radLOVE?

The Rad Black Kids and the grantLOVE are happy to announce a new partnership: radLOVE!

radLOVE is a 10-piece sportswear collection that embodies a shared commitment to community, cultural storytelling, and positive action, merging The Rad Black Kids' distinctive aesthetic with Alexandra’s iconic LOVE symbol, representing a joint commitment to supporting artistic communities. 

Each piece in the collection is infused with a deeper narrative, drawing from Thulani’s Ndebele heritage, reflecting a Zimbabwean upbringing, a passion for action sports, and a profound respect for the environment. The Rad Black Kids brand is built on sustainable methodologies and rich narrative storytelling, aiming to center and celebrate underrepresented communities. 

radLOVE was designed in parallel with the grantLOVE collaboration with J Winery & Vineyards and includes several of New York-based artist Genevieve Gaignard’s floral collage elements.

With every purchase from the radLOVE collection, you join us in our commitment to giving back. Through PLEDGE, a portion of your purchase of each item goes to the grantLOVE Fund. In addition, through Eden Reforestation Projects, a tree will be planted for each piece sold, a core initiative of The Rad Black Kids since 2014, honoring the Ndebele principle of respecting and restoring nature.

Explore the Collection and become part of our story.

Photo credit: Carmen Văduva